The streaming market continues to evolve, and arguably consumers are getting a worse deal with higher prices for less content. It is not surprising that there are more people adopting the approach of rotating subscriptions – sign up for a month or two, binge what you want to see, then cancel. The streaming platforms have to be putting a lot of effort into addressing this. Which one will be the first to insist on minimum subscription periods of 3 or 6 months?
One approach that was tried here in Sweden was from HBO Nordic a few years ago. They offered a once off 50% reduction in the subscription cost which would be applied for life. As long as you stay with them you get the discount. But if you leave… At the time it drove a very large number of subscribers to their platform. I would love to see the numbers for what it did for churn 🙂
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